Project Casoya

Client: Kannu

Date: December 2017

Role: Art Director, Designer & Animator

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Alejandro worked with the Kannu team to redesign the Kannu web site, Kannu is a Learning Management System (LMS) that is arts focused. The web site would need to showcase the many features and benefits of using Kannu. Kannu presented Alejandro with an interesting problem in that they have three different demographics that they wanted to cater to: Business, Higher Ed and Arts & Creative Organizations. They also wanted to move away from their initial brand direction, which was thought to be a bit too K-12 and didn't speak to the business partners that they want to attract. The end result was a rebrand that utilizes a nice balance between professional and casual, giving the site an approachable vibe for todays work/education environments. During the rebrand process Alejandro decided to keep various aspects of the first brand itteration and salvaged the brands typefaces, logo & mark and the color palette. Building upon this foundation, Alejandro was able to develop a brand that is forever growing and maturing along side of the product itself.

Project K.I.T.T

Client: Kadenze

Date: October 2017

Role: Product Designer

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I teamed up with a small group of Kadenze employees to develop a new feature for Kadenze users. At the time we called this feature User Home. For this project I wanted to incorperate the Kadenze Design Sprint (KDS) into the feature development process. The KDS is simialr to the Google Design Sprint but is customized to work with Kadenze’s Design & Development teams time schedule and capacity.

For this design sprint we wanted to answer the following question:

Do Kadenze users want a “User Feed” similar to FB so that they can share content and interact with other users?

As we completed the design sprint we realized that our test group was split between wanting to know where they left off last and how they could explore more course related content. Although the test group had expressed some interest in the User Feed it was a solid second to course content. All in all, we explored the idea of a User Feed but found that users are far more interested in the course content, where they left off in that content and how they could find more content.

Project Ring of Power

Client: Kadenze

Date: Fall of 2017

Role: Product Designer

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Kadenze & Kannu needed to add Single Sign On (SSO) to their platforms so they asked Alejandro to help them out. They wanted their users to be able to log in/sign up with either their email or one of their social media accounts, which in this case was Facebook, Google or Github.

Project Hunter S

Client: Kadenze

Date: December 2017

Role: Designer

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Alejandro collaborated with the Kadenze Social Media team to redesign their blog. In this exploration Alejandro wanted to focus more on typography and how that might improve the readers experience. Aside from improving the readers experience Kadenze wanted to improve upon three aspects: email acquisition, recommending courses and articles promotion. (Note: Not all design changes have been updated at this time.)

Client: Kadenze

Date: December 2017

Role: Designer

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Project Strawberry Letter 23

Client: Kadenze

Date: Spring 2017

Role: Product Designer

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As the Kadenze platform grew, the need for students to communicate out side of class became crucial to improving the student experience. Kadenze then teamed up with Alejandro and they started to work on Kadenze Messenger. Kadenze Messenger needed to have all of the standard messenger app functionality and needed to function on both desktop and mobile devices (Kadenze is only a web app and currently does not have a native iOS or Android app). Since its release Kadenze Messenger has made it easier for students to participate in group messages, share files & images along with their thoughts.

Project Moonrise

Client: Kadenze

Date: Spring of 2016

Role: Designer

The calendar is an integral aspect of our daily lives, it is something that we depend upon it for work, and our personal lives. Its the way we schedule our time. Kadenze approached Alejandro with a project to design a calendar feature for their users. Conceptually, the Kadenze Calendar would become a central aspect of a users experience. User would be able to plan courses (instructors only), create and schedule events and would be able to sync their Kadenze Calendar with their Google Calendar. Currently Kadenze Calendar is only available on the Kannu platform.

Project Gekko

Client: Kadenze

Date: Febuary 2018

Role: Designer

Much like any platform being developed today analytics are an important part of a companys growth. As the number of instructors on the platform increased so did the need for student engagement tracking. Instructors are often curious of the different ways their students interact with their content, how long they spend and what is the most popular content, etc. Kadenze asked Alejandro to start exploring how one might display the data that Kadenze had been collecting from their users. The first iteration of Kadenze Analytics was scoped to be rather basic in that Kadenze only tracked user engagement and time spent on the platform.
*Note: Analytics is currently only for Kadenze and Kannu instructors

Project Cremaster

Client: Kadenze

Date: October 2017

Role: Product Designer

As the Kadenze platform continued to evolve they wanted to increase user engagement. Kadenze approached Alejandro to help them create a feature that would allow students to share their work and comment on that work, they named this feature Gallery.
The Gallery Space had the following requirements:

• Multi-Media Support
• Ability to describe work
• Ability to navigate to different projects
• Commenting on individual projects
• Mobile friendly
• Share projects outside of the Kadenze Platform

Alejandro wanted to create a gallery space that allowed the user to focus on the work while browsing and/or commenting. Users can easily flip through projects until they find something that peeks their interested, leave a comment and give some love by liking the work.

Project The Searchers

Client: Kadenze

Date: January of 2018

Role: Product Designer

As the Kadenze platform grew they found that users wanted the ability to search through the different Kadenze content. For this project Alejandro was asked to create a foundation that Kadenze could build upon as their search engine became more robust. For the first iteration Kadenze wanted users to be able to search through Courses, Sessions and Users.

Client: Digital Telepathy

Date: December 2013

Role: Designer

Appseed is a design/development app that allows designers to take a few sketches and create a prototype that is clickable and swipe-able. Alejandro was interested in the idea of sketching, namely the act of sketching. He then took this concept and developed it into the visual identity of the site. While exploring the idea of pencil and paper we found that a simple paper texture made for a nice background which also contrasted nicely with the color palette of the Appsed brand. This allowed the content of the site to pop on the some what neutral background. Since the app is in development and still not available for testing there was a need to be able to capture interested users that wanted to know when the app might be available and also to find out more about the product as that information was released.

Client: CalArts Print Lab

Date: January 2013

Role: Designer, Developer

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The Art Serve web site is a site designed to aid the CalArts student body that want to use the Print Lab and its facilities. Currently the Print Lab can facilitate screen printing, Laser cutting, Vinyl cutting, Large format printing and much more. Alejandro also created forms for drop off printing, schedules, pricing lists and instructional videos for the site. (All material for this web site is created by Alejandro Hernandez & Robert Dansby)

Alejandro was asked to design a site that would house the ACTIVE Networks Email Best Practices information. ACTIVE and Alejandro want to create a site that would welcome the seasoned veterans as well as the people that are new to developing email marketing campaigns for their event. Alejandro utilizes a one page design so that ACTIVE can layout the information sequentially as the user scrolls down the page and finally ending with a way to upload their info and assets. (Site is still in production and has not gone live yet)

Client: Active Network

Date: December 2013

Role: Designer

A compilation of work that was created in the last year at Cal Arts Graphic Design program & freelance work. Work ranges from 3-d animation, live action and traditional animation and projection mapping.

Client: Various Clients and personal Projects

Date: March 2012

Role: Design, Animation, Production

An Animation that Alejandro created for the Scion FR-S Interactive Brochure. For this work I wanted to focus on a visualization of sound.

Client: Scion

Date: Fall 2013

Role: Designer, Animation

A rough cut of what might be the final documentation of my projection mapping project which is an interpretation of a haiku written by floating baby j, the line that this animation is for is "morning walk in eagle rock." The music is by Guy J.

Client: Self Initiated Project

Date: Spring 2012

Role: Designer, Animator, 3-d, Projection Mapping

A rough cut of what might be an interesting spot for QVC. The concept behind this spot is the focus on the IPHONE and IPAD app that is used to shop the QVC catalog. The swipe and selecting action of the IPHONE is then applied to the action of shopping. (Work not finished, color needs to be comped into the scene)

Client: Personal Projects

Date: March 2012

Role: Design, Direction, Production

A promotional video showing off the skills that I have learned at Cal Arts. The idea is based off of infomercial's found on tv. I wrote the dialog, shot & treated the footage, rendered some 3d and then composited it all in AE.

Client: The Scary Door

Date: Fall 2011

Role: Designer, Animation, Production, Direction

Alejandro directed and helped produced MOSHOW 2012 with a group of fellow CalArtians. The MOSHOW is a show that is put on by the graphic design school at CALARTS and it features motion graphic work made by the students. Alejandro's initial pitch for the show was to take the MOSHOW back to our roots and showcase the individuals of the program and their work and not focus on over producing the show itself, which Alejandro felt had overshadowed the work itself in previous shows. A web site was also created for the show and also shows past MOSHOWS. We also created a projected poster promoting the show and the event that followed after, The Showing of Shows. The Showing of Shows was an event coordinated by the Design school and the Animation school at Cal Arts which presented both the Motion Show and The Producers Show in one night projected on the Wild Beast.

Client: The Scary Door

Date: Fall 2011

Role: Designer, Animation, Production, Direction

A poster created for the David J REDCAT Show "Silver For Gold (The Odyssey of Edie Sedgwick)" in collaboration with Edwin Alvarenga. Alejandro created the title type in Cinema 4d using a model of a human face textured with glass and had the a light shine through a wall that had the copy cut out of it
2 color screen print. Edition of 30.

Client: RedCat Gallery

Date: Fall 2011

Role: Design, Screen Print

A poster created for the Mike Keneally REDCAT Show "The Universe Will Provide" in collaboration with Augusto Piccio. The Universe will provide you 8-bit and Nyan Cat.
2 color Screen Print. Edition of 30.

Client: RedCat Gallery

Date: Spring 2011

Role: Designer, Screen Print

A poster created for The House of Bernarda Alba, a theatre production done at Cal Arts this year. I took from some of the set design patterns and created a new pattern that is used on the posters as well as a boarder that surrounds the text.
3 color screen print. Edition of 60.

Client: The House of Bernarda Alba

Date: Fall, 2013

Role: Designer, Screen Printing

A poster created for the Lisa Anne Auerbach lecture in collaboration with Mary Kim Harmon. The poster uses each frame, 9 frames total, of a sequence of someone putting on a t-shirt that has the lecture info on it. The poster is an exploration of time and space and the way that we interact with it. Digital poly print.
Edition of 1, Installation.

Client: RedCat Gallery

Date: Fall 2011

Role: Design, Install, Concept

An image making series that was based on bowling. The project started as an all bowling series but quickly transformed into a Big Lebowski bowling study. All of the content for each piece are based on a quote from the movie, and had to have one thing that is 3d. Collage, Hand made elements, 3-d and Digital Composits.

Client: The Scary Door

Date: Fall 2011

Role: Designer

A self innitiated project that explores various image making process that uses the subject matter of bicycles both in form and cultural aspects. Collage, digital, painting, photography. Editions of 1 (each).

Client: The Scary Door

Date: Fall, 2013

Role: Designer